LOCAL/
22:10:40
22:10:40
DOPPEL
DOPPEL
At Positive Energy, we're committed to sustainability and ethical practices. From sourcing ingredients responsibly to minimizing our environmental footprint, we strive to make a positive impact.
At Positive Energy, we're committed to sustainability and ethical practices. From sourcing ingredients responsibly to minimizing our environmental footprint, we strive to make a positive impact.
At Positive Energy, we're committed to sustainability and ethical practices. From sourcing ingredients responsibly to minimizing our environmental footprint, we strive to make a positive impact.
At Positive Energy, we're committed to sustainability and ethical practices. From sourcing ingredients responsibly to minimizing our environmental footprint, we strive to make a positive impact.
Client
SASCHA WALDEN
Year
2024
Category
PRODUCT
Research
Research
Doppel is a wine targeted towards who would like to indulge in what high-end wine tastes like, without paying the 3-digit price tag. Hence the word "Doppel" meaning "double/dupe" in German, the client's native language.
Doppel is a wine targeted towards who would like to indulge in what high-end wine tastes like, without paying the 3-digit price tag. Hence the word "Doppel" meaning "double/dupe" in German, the client's native language.
Research
Doppel is a wine targeted towards who would like to indulge in what high-end wine tastes like, without paying the 3-digit price tag. Hence the word "Doppel" meaning "double/dupe" in German, the client's native language.
Design
Design
With it's target demographic being 18-35, a decision was made to aim for a design direction that is classy and elegant, yet utilizes its youthful flash-photography to speak to a younger demographic. The barrier to entry for understanding wine is high and confusing, by using a youthful and more 'home-made' photography language, and simple label, can reduce the confusion.
With it's target demographic being 18-35, a decision was made to aim for a design direction that is classy and elegant, yet utilizes its youthful flash-photography to speak to a younger demographic. The barrier to entry for understanding wine is high and confusing, by using a youthful and more 'home-made' photography language, and simple label, can reduce the confusion.
Design
With it's target demographic being 18-35, a decision was made to aim for a design direction that is classy and elegant, yet utilizes its youthful flash-photography to speak to a younger demographic. The barrier to entry for understanding wine is high and confusing, by using a youthful and more 'home-made' photography language, and simple label, can reduce the confusion.
Development
Development
Once the label was created, a pitch deck along with other deliverables such as 3D renderings were in place. This would then be used to create a website for the product.
Once the label was created, a pitch deck along with other deliverables such as 3D renderings were in place. This would then be used to create a website for the product.
Development
Once the label was created, a pitch deck along with other deliverables such as 3D renderings were in place. This would then be used to create a website for the product.
EXPERIENCE
EXPERIENCE
This was a really enjoyable project, as I learned more about working with clients and learning to effectively communicate.
This was a really enjoyable project, as I learned more about working with clients and learning to effectively communicate.
