LOCAL/
22:10:40
22:10:40
VUORI
VUORI
Conceptualizing a spring collection for Vuori's line of pickleball rackets. I had the inspiration to create what a video ad/commercial might look like for it. From concept to 3D, it was a great challenge.
Conceptualizing a spring collection for Vuori's line of pickleball rackets. I had the inspiration to create what a video ad/commercial might look like for it. From concept to 3D, it was a great challenge.
Conceptualizing a spring collection for Vuori's line of pickleball rackets. I had the inspiration to create what a video ad/commercial might look like for it. From concept to 3D, it was a great challenge.
Conceptualizing a spring collection for Vuori's line of pickleball rackets. I had the inspiration to create what a video ad/commercial might look like for it. From concept to 3D, it was a great challenge.
Client
PERSONAL
Year
2024
Category
MOTION
Research
Research
Tasked with making a pickle ball paddle in 3D, I decided to take it further than just modeling. I recently purchased some clothes from Vuori and fell in love with the brand. I decided to envision what the next version(s) could look like. My inspiration was the perfect weather in spring, and how it's the ideal time to play. I kept the look sleek and clean to match the brands language, even mocking it up in the website itself.
Tasked with making a pickle ball paddle in 3D, I decided to take it further than just modeling. I recently purchased some clothes from Vuori and fell in love with the brand. I decided to envision what the next version(s) could look like. My inspiration was the perfect weather in spring, and how it's the ideal time to play. I kept the look sleek and clean to match the brands language, even mocking it up in the website itself.
Research
Tasked with making a pickle ball paddle in 3D, I decided to take it further than just modeling. I recently purchased some clothes from Vuori and fell in love with the brand. I decided to envision what the next version(s) could look like. My inspiration was the perfect weather in spring, and how it's the ideal time to play. I kept the look sleek and clean to match the brands language, even mocking it up in the website itself.
Design
Design
The design direction I settled upon was a soft gradient, with a frosted plastic material that gave it a blurred edge. Vuori's branding is very soft and minimal, so I kept that in mind while in the conceptualization phase. I chose blue and pink as brighter spring colors, and a black/soft gray for those who like neutral tones.
The design direction I settled upon was a soft gradient, with a frosted plastic material that gave it a blurred edge. Vuori's branding is very soft and minimal, so I kept that in mind while in the conceptualization phase. I chose blue and pink as brighter spring colors, and a black/soft gray for those who like neutral tones.
Design
The design direction I settled upon was a soft gradient, with a frosted plastic material that gave it a blurred edge. Vuori's branding is very soft and minimal, so I kept that in mind while in the conceptualization phase. I chose blue and pink as brighter spring colors, and a black/soft gray for those who like neutral tones.
Development
Development
Creating a pickleball paddle from scratch in Cinema 4D was a great challenge. The most complex part of the process was the grip, as there existed no tutorial or guide to constructing one in the 3D space. I had already been a bit familiar with motion in 3D so once the model was complete, by far the longest part, I got to bringing them to life in movement.
Creating a pickleball paddle from scratch in Cinema 4D was a great challenge. The most complex part of the process was the grip, as there existed no tutorial or guide to constructing one in the 3D space. I had already been a bit familiar with motion in 3D so once the model was complete, by far the longest part, I got to bringing them to life in movement.
Development
Creating a pickleball paddle from scratch in Cinema 4D was a great challenge. The most complex part of the process was the grip, as there existed no tutorial or guide to constructing one in the 3D space. I had already been a bit familiar with motion in 3D so once the model was complete, by far the longest part, I got to bringing them to life in movement.
MOTION
MOTION
Once the model was complete, I got to creating a motion piece that would hypothetically be used as an ad for socials. I wanted a highlight it's minimal, clean aesthetic and place it within their website. This was a great opportunity and exercise in 3D motion for me.
Once the model was complete, I got to creating a motion piece that would hypothetically be used as an ad for socials. I wanted a highlight it's minimal, clean aesthetic and place it within their website. This was a great opportunity and exercise in 3D motion for me.
