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22:10:40
22:10:40
Monster Energy
Monster Energy
The Drakar Rally of 2024 is about to begin, and Monster Energy is in need of a promo video to get the fans hyped and rooting for their squad, this is where I came in.
The Drakar Rally of 2024 is about to begin, and Monster Energy is in need of a promo video to get the fans hyped and rooting for their squad, this is where I came in.
The Drakar Rally of 2024 is about to begin, and Monster Energy is in need of a promo video to get the fans hyped and rooting for their squad, this is where I came in.
The Drakar Rally of 2024 is about to begin, and Monster Energy is in need of a promo video to get the fans hyped and rooting for their squad, this is where I came in.
Client
Monster Energy
Year
2024
Category
Motion Graphics
Research
Research
To ground the visuals in authenticity, I explored past Dakar Rally footage, Monster’s brand history, and competitor campaigns to identify what resonates with their audience. I studied motion trends within extreme sports and music-driven promos to shape a look that felt both fresh and true to the Monster aesthetic—high energy, high impact.
To ground the visuals in authenticity, I explored past Dakar Rally footage, Monster’s brand history, and competitor campaigns to identify what resonates with their audience. I studied motion trends within extreme sports and music-driven promos to shape a look that felt both fresh and true to the Monster aesthetic—high energy, high impact.
Research
To ground the visuals in authenticity, I explored past Dakar Rally footage, Monster’s brand history, and competitor campaigns to identify what resonates with their audience. I studied motion trends within extreme sports and music-driven promos to shape a look that felt both fresh and true to the Monster aesthetic—high energy, high impact.
Design
Design
Maintained an edgy, experimental visual direction throughout the project, leaning into glitch effects, bold composition, and high-contrast textures. The iconic Monster Energy green was used strategically as the primary color element, anchoring the visual language and amplifying brand recognition while pushing creative boundaries in motion design.
Maintained an edgy, experimental visual direction throughout the project, leaning into glitch effects, bold composition, and high-contrast textures. The iconic Monster Energy green was used strategically as the primary color element, anchoring the visual language and amplifying brand recognition while pushing creative boundaries in motion design.
Design
Maintained an edgy, experimental visual direction throughout the project, leaning into glitch effects, bold composition, and high-contrast textures. The iconic Monster Energy green was used strategically as the primary color element, anchoring the visual language and amplifying brand recognition while pushing creative boundaries in motion design.
Development
Development
Using After Effects, I combined dynamic motion graphics, stylized transitions, and bold typography to enhance live-action footage and reinforce Monster’s brand identity. From concept to final edit, I crafted a fast-paced, visually impactful piece designed to energize audiences across social and digital platforms.
Using After Effects, I combined dynamic motion graphics, stylized transitions, and bold typography to enhance live-action footage and reinforce Monster’s brand identity. From concept to final edit, I crafted a fast-paced, visually impactful piece designed to energize audiences across social and digital platforms.
Development
Using After Effects, I combined dynamic motion graphics, stylized transitions, and bold typography to enhance live-action footage and reinforce Monster’s brand identity. From concept to final edit, I crafted a fast-paced, visually impactful piece designed to energize audiences across social and digital platforms.
Concept
Concept
The concept was built around the raw intensity and relentless pace of the Dakar Rally. I focused on capturing the energy of the terrain, the power of the machines, and the adrenaline of the riders—all through a stylized lens that mirrors Monster Energy’s bold, rebellious identity. The goal was to create a visual narrative that felt fast, unfiltered, and immersive from the very first frame.
The concept was built around the raw intensity and relentless pace of the Dakar Rally. I focused on capturing the energy of the terrain, the power of the machines, and the adrenaline of the riders—all through a stylized lens that mirrors Monster Energy’s bold, rebellious identity. The goal was to create a visual narrative that felt fast, unfiltered, and immersive from the very first frame.
