Panya x VANS
Produced high-impact motion graphics for social media and ad campaigns, boosting brand engagement and visibility.
Introduction
Collaborating with Vans, I reimagined invasive plants as opportunities, designing a harvesting process that protects ecosystems while transforming these plants into sustainable coastal products
Year
2024
Duration
4 Weeks
Client
Vans
Categories
Visual Design
Branding
Challenges
The challenge was finding a way to reframe invasive coastal plants not as waste, but as a resource with environmental and cultural value.
The project needed to balance sustainability, ecosystem awareness, and product design while remaining authentic to the spirit of Vans.
Solutions
In collaboration with Vans, I developed a concept that transformed invasive plants into materials for sustainable coastal products through a thoughtful harvesting process designed to minimize ecological impact.
The project combined environmental storytelling with product and brand thinking to create a more positive relationship between people and coastal ecosystems.
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