CMU "F.U."
A large-scale branding and campaign project for Colorado Mesa University that used cinematic storytelling and the satirical “F.U.” concept to promote a more authentic and accessible approach to higher education.
Introduction
A large-scale branding and campaign project for Colorado Mesa University centered around the satirical “F.U.” concept, a fictional elite institution created to challenge the exclusivity often associated with higher education.
Through cinematic visuals and bold storytelling, the campaign positioned CMU as a more authentic and accessible alternative.
Year
2025
Duration
6 Weeks
Client
Colorado Mesa University
Categories
Branding
Visual Design
Motion Graphics
Deiliverables
I created social-first campaign videos for Colorado Mesa University featuring motion graphics, animated captions, and platform-native storytelling, while also contributing guerrilla marketing concepts including a fictional Instagram presence designed to immerse audiences in the satirical “F.U.” university campaign.
It was a pleasure to work on such a large campaign with the talented.
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