NOJAZZ Fest
The New Orleans Jazz & Heritage Festival
Introduction
A rebrand exploration for the New Orleans Jazz & Heritage Festival focused on translating the festival’s vibrant culture and musical heritage into a cohesive modern identity across wayfinding, print, and digital experiences.
They needed a fresh brand identity and a strong strategic foundation to connect with a younger audience.
Year
2024
Duration
5 Weeks
Client
Personal
Categories
Branding
Challenges
The primary challenge was modernizing the festival’s visual identity without losing the cultural authenticity and history that make it iconic.
The existing branding felt visually dated, creating an opportunity to reimagine the experience in a way that could better connect with younger audiences. I chose bold purples and oranges, and wanted the logo to feel like it was groovin'.
Solutions
This new branding system was applied across wristbands, tickets, merchandise, wayfinding, and digital materials to create a unified festival experience both physically and digitally.
This project gave me the chance to have fun with color, movement, and expressive branding while reimagining the experience of an iconic cultural festival.
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